Website rebuild
Heavy Athletics Co.: A website rebuild for a sports performance gym
Sewickley, Pennsylvania
Visit heavyathletics.co(opens in a new tab)About Heavy Athletics Co.
- Founded in 2019 by strength coach James Lederach
- Master's in Exercise Science and NSCA Certified Strength and Conditioning Specialist
- Supported the Pittsburgh Penguins at UPMC Sports Medicine, mentored by NHL strength coach Lorne Goldenberg
- More than ten years on the gym floor, with hundreds of individuals trained
Mission
High performance training for the enlightened athlete: coaching that is warm but rigorous, grounded in the best available science, where every athlete is treated with dignity.
The challenge
Heavy Athletics' website had been built by another firm several years earlier and needed a major update to present a private, application-only training facility and the coaching behind it.
What New Plot built
New Plot rebuilt the site around the facility's programs: a home page introducing the coaching approach and head trainer, a dedicated sports performance page, Google reviews shown on the site, and an inquiry and application flow for private, sports performance, and remote training.
The result
Heavy Athletics has a site that presents its coaching, credentials, and programs clearly and gives prospective athletes a direct way to apply.
Screens from the build
